BANK OF AMERICA
#LLOVETHEGAME
ROLE: CONCEPT DEVELOPMENT & CREATIVE STRATEGY, PROPOSAL/PITCH, SCRIPT, PRE-PRODUCTION, STORY EDITING
A cross-platform social campaign bringing together three friends - a professional baseball player, a comedian, and a llama - for a guys' weekend around the MLB All-Star Game. This comedic series creatively highlighted specific features of Bank of America's newly redesigned mobile banking app. And it stars a talking llama.
24.3M TOTAL IMPRESSIONS • 3.5M TOTAL VIDEO VIEWS • 18% AVERAGE ENGAGEMENT
"BEST FRIENDS"
What's better than best friends and baseball? Nothing.
"BATTING TIPS"
Sometimes, it's best to leave it to a professional.
CAMPAIGN STORY
across Facebook, Twitter & Instagram
KATRINFRICK@GMAIL.COM • 513-720-9047
